How To Sell More E-Books With E-mail Marketing

This post will cover 2 topics on e-mail marketing

1. How to grow your e-mail list

2. How to convert your e-mail list subscribers into paying customers and raving fans

How to grow your e-mail list

To grow your e-mail list you can:

  1. Attract more visitors to your website (SEO/Ads)
  2. Convince a greater percentage of your visitors to sign up for your e-mail list (Increase Conversion Rate)
  3. Both

Here’s how you can drive more visitors to your website.

Focus on two general strategies:

  1. Create remarkable content (SEO) to increase organic search traffic
  2. Advertising

SEO strategy alone deserves it’s own chapter, but to simplify the big picture of SEO: Create remarkable content and connect with others in your niche via social media to grow your influence. This is easier said than done and will take time to see your increase of traffic. It’s well worth the effort in the long run, but advertising can get you more e-mail subscribers tonight.

Here’s how I would grow my e-mail list with advertising:

Think of who your customers are and what they are already searching for. (That’s your keyword/s you will buy ads for.) For example, if you sell a wordpress theme for ebooks, your customers might be searching for something obvious like “best ebook wordpress theme” or something less specific like “how to sell an ebook from my blog”.

Your ad copy headline should use your keywords in it. Tip: Make separate headlines for each keyword you are targeting.

If your keyword is “best ebook wordpress theme”, the person searching is already looking for a wordpress theme to sell their ebook. So make your headline clear and specific for your potential customer: “Ebook WordPress Theme”. Your ad copy below the headline can get into why they should click your ad:

Ebook WordPress Theme
Improve Ebook Sales Overnight
Quick And Easy WordPress Theme Setup

If your keyword is “how to sell an ebook from my blog”, your ad will change slightly because this person is not yet seeking a wordpress theme, but needs more education before they will be ready to buy. This keyword’s ad might look like this:

Sell Ebooks From Your Blog
Improve Ebook Sales Overnight
Simple Ebook Store & Blog Setup

Send the people that click those ads to a landing page. Your landing page headline must be exactly like the ad they clicked. I like to use VERY similar headline on the ad and landing page to let my visitors know they clicked on the right ad and to show google that your landing page is relevent to your ad for a cheaper cost per click.

Your landing page will be designed to only collect e-mail addresses in exchange for a free white paper download or helpful how to video. Depending on the keyword and ad copy, your free download will vary. Just make sure you are helping them with the quesiton they have when they typed in their search into google.

Take this example with potential customers who searched for “best ebook wordpress theme”

They are already looking to download a wordpress theme. I could offer them a free download of a wordpress theme designed to sell ebooks and later offer them a premium version of the theme.

For my potiential customers who searched for “How to sell an ebook from my blog”

Now they are looking for information. A How-To white paper that explains what a blog needs to improve conversion rates of ebook sales could be perfect for these visitors. Inside the white paper, I would make sure to write a fantastic article that shows everything a blog needs for better conversion rates of ebook sales. At the end of the white paper I could provide a link to a wordpress theme that already set up for ebooks sales for those interested in improving conversion rates immediately.

Once you have sent them a wonderful white paper in exchange for their email address you can begin e-mail marketing to continue to warm-up your potential customers into raving fans. Do this by delivering valuable information on a consistent basis. For both keywords I would send emails on tips for selling ebooks on your blog. If they are interested enough to download your white paper on selling an ebook on your blog or your free version of your wordpress theme, they would enjoy receiving tips on how to sell ebooks from their blog.

Overtime you will be able to establish trust with your email list and covert a percentage of your subscribers. Constantly deliver value and you will convert. Do not feel the need to send emails that ask for a sale. I like to send helpful e-mails with a carefully placed link inside the email pointing back to my site for more information. By getting my list back to my site, they will see my premium wordpress theme available for sale (on a side bar of my site for example). There, they can buy it on their own with out me having to yell “SALE SALE SALE”. That trick rarely works and never works in the long run anyways.

7 Tools You Can Use Right Now To Find Your Next Profitable Ebook Topic

There are only two things you need to sell an ebook.

Content and an audience willing to pay for it. 

For most of us (myself included), the most difficult part of the process is searching within ourselves to discover what our unique experience and education we have to offer the world. It’s your niche. It’s what sets you apart from everyone else in this world.

We all have a passion for something. Take 5 minutes and write down 10 passions/topic of interest or expertise.

Focus on what excites you, and then use these tools below to find your next profitable ebook topic.

  1. Amazon.com – Narrow down the categories until you find your topic. See what is selling and what people are giving poor reviews for. Can you address the poor reviews in a category that is selling well?
  2. Udemy.com – Excellent website for e-courses. You can see how many people have signed up for a course and read their reviews.
  3. Reddit.com – Try a search in your topic for “I would buy” or “sucks” or “I need help”. These searches will identify what problems need solving. Offer to help these people 1 0n 1 or ask if they would like a free sample chapter of the next ebook you are writing.
  4. Craigslist.org – Go to the gigs page and search for what people already are willing to pay for. Can you help them do it themselves with a how to guide?
  5. Twitter.com – Use search.twitter.com to find out what people are looking for with in your topic. See #3
  6. Google Adwords – A powerful tool to see how many searches a topic is being typed in per month and how much people are paying for ads. High searches and moderate ad prices is what you are looking for.
  7. Your Bank (Statement) – Yes, your bank statement. My advice to first time ebook publishers is to sell something you already in the market of. Look through your latest book purchases to see what you’re already buying. Can you create something more niche? For example, if you’ve been reading up on the latest SEO strategies and are a digital photographer, can you put together the two in a SEO guide for photographers?

Have fun and leave a comment below if you think of a tool that I did not include in this list.

Why You Should Always Sell Your Ebook Before You Write It

Get cash for your ebook, then write it.

Test if people will actually give you money for your ebook. Then you’ll know if you should create it or try your next idea.

Here’s how to see if your ebook will sell before you write it:

1. Write Down 4-7 Benefits of Reading Your Ebook
Will the reader learn how to do something? Save money? Be entertained? Save time? Get healthier? Improve thier relationship?

Think about what’s in it for the reader when you are writing down your benefits.

2. Ask 10 contacts if they would pre-order this book for $10
It does not have to be 10 dollars but it must be an exact dollar amount. Mention the benefits of your ebook and tell them what chapters will be included to spark their interest.
Keep in mind it’s better to ask 2 yogis about your advanced yoga breathing techniques ebook, than 20 coworkers who have never practiced yoga.

3. Collect Money
If they are not opening thier wallets and giving you money, you can not validate that your ebook will sell. Your goal is to get at least 3 people to give you money to pre-order your ebook.

Add motivation for buying the “pre-ordered copy” by offering them a 50% pre-order discount.

4. Google Adwords

It is uncomfortable to ask friends, family or coworkers to buy a book you have not written yet. But this is so important for two reasons:

1. It will save you hours of writing a book that no one will buy.
2. Based on the responses to your offer, you will learn if you need to change your ebook pitch. For example, if you are selling a book about advanced yoga breathing techniques, you may learn that more people are interested in learning basic breathing techniques to relax at work.

That said, there is an option that will help you reach more people, quickly.

Set up a landing page with your book’s cover, benefits and a free chapter download button. Collect email addresses and notify your list when your book is ready. You can also ask them for suggessions/feedback of the chapters you plan on including in your book.

What Everybody Ought To Know About Google Adwords

Google Adwords will not sell your ebook for you.

Think about the last time you googled something. Did you pull out your wallet before you entered your search?

Unless you searched for a specific brand AND product, you did not. Nobody does because we are not mentally or emotionally ready to make a sale. Yet.

Here’s the bottom line…

A Google Ad will help you reach your potential customers, but then it is up to you to provide value, build trust and make the sale.

So before you go sending your Google Ad traffic directly to a sales page, use these tools to transform a potential customer into a raving fan:

1. Google Ad
It starts with your ad copy and the keywords you are targeting. You must do two things at this step, get attention from your potential customer and communicate your unique selling position.

2. Squeeze Page
Get their email address in exchange for a delightfully helpful (and free) piece of content. If they are not willing to share their email address, either you have not nailed their pain point or they will likely never buy from you. Keep in mind, a great sales system will fail to convert 95% of their visitors.

3. Content
The content you offer them for free must wow them. Period. It likely will be the first impression they have on your brand. Delivering what you promised is the step towards building trust with your potential customer.

4. Email Marketing
Stay on your potential customers mind with occasional helpful emails. Your not trying to hard sell them here. Your goal is to get your potential customer to think of you when they go looking for more help with the problem you are solving. Drip emails are great for this. Sending awesome content on a consistent schedule is how you  keep building trust and proving your value.

5. Sales Page
once your potential customer trusts your brand for helping them with their problem the sales page helps close the sale. Make sure to communicate the problem you are solving, the benefits of your solution and remove risk of buying with a money back guarantee.

The sales process of selling an ebook goes deeper than the first click of a google ad. Do not waste your time and money taking shortcuts. Build trust and deliver value and sales will follow.