A lead magnet ebook generator for marketers
EbookMuse drafts lead magnets and gated guides for marketers. Describe the customer problem and it plans the chapters, writes a first draft and designs a cover. You add your data, your brand voice and your call to action, then export a PDF for the sign-up form.
What marketers make with EbookMuse
Lead magnets
A short guide for one audience segment and one problem, to put behind an email sign-up form.
Gated how-to guides
A longer practical guide that supports a product launch or a campaign theme.
Customer onboarding guides
A getting-started guide that answers the questions new customers ask in their first week.
First drafts for the content calendar
A structured draft your writer or subject expert can correct, which is faster than a blank page and a briefing call.
Lead magnet ideas by funnel stage
Match the guide to the question the reader is asking at that stage.
- A beginner's guide to the problem you solve
- A checklist for choosing a supplier in your category
- A 30-day plan to reach one result
- Ten mistakes first-time buyers make
- A getting-started guide for new customers
- A template pack with instructions
From campaign brief to PDF
1Describe the reader and the problem
One sentence on who it is for and what they want to fix. Choose the lead magnet type and the professional or practical tone.
2Review with the subject expert
Read every chapter. Rewrite any that miss the point, and have someone who knows the product check the detail.
3Brand it and add the next step
Add your own figures, examples and a single call to action on the last page. Export the PDF, or the Word file if your design team will restyle it.
What to check before it goes live
- It is a first draft. Verify every statistic and claim, and replace generic examples with your own customers and numbers.
- Product claims, pricing and anything regulated in your industry need the same sign-off as any other marketing copy.
- There are no team features or shared workspaces. One person works on a book at a time, and review happens on the exported file.
- It does not import your brand fonts or templates. Use the Word export if the PDF must match brand guidelines exactly.
- It does not translate books into other languages.
- Planning and writing up to three books and reading them in full is free. Downloading needs a paid plan, which includes a licence to sell what you make.
Making the lead magnet earn its place
A lead magnet works when the topic sits one step before your offer and the sign-up form says plainly what people will receive. How to make a lead magnet ebook covers topic choice, length, the form and the three numbers to watch.
If your team already designs in Canva or repurposes blog content, see how EbookMuse fits alongside those tools in EbookMuse vs Canva and EbookMuse vs Designrr.
Common questions
- How long should a lead magnet be?
- Usually 2,000 to 5,000 words. In EbookMuse that is a book of 4 or 5 chapters, which you can then trim. It should be readable in one sitting.
- Can several people on my team work on one ebook?
- Not inside EbookMuse, which has no team features. Export the Word file and use your usual review process.
- Can I use the ebooks commercially?
- Paid plans include a licence to sell what you make, and downloading the PDF for your sign-up form also needs a paid plan.
- Will the draft match our brand voice?
- It will be close to one of four tones: friendly, professional, practical or inspiring. Treat it as a draft for your editor to bring into your voice.